How video functionality weighs into our ranking

Video has been in use privately for quite some time but has been ridiculously slow in regards of becoming really useful for business online collaboration. Now that an increasing number of employees who need to attend or host online meetings either have a mobile computing device with a built-in camera or an external webcam plugged in, web conferencing vendors feel the time has come to integrate video into their solutions. And since internet connections are getting faster and faster why not go to HD while they are at it?

Now where does this leave us and our ranking of online meeting tools? Well, first of all there will be no shift of focus. We will not rank a tool higher just because it makes it possible for you to wave into a camera. The focus will remain on functionalities that enable and/or enhance online collaboration. Desktop screen sharing and the document- and information-centric joint working with applications really is the key to all online collaboration technologies.

So far we had only figured in video at the margin, giving a tool a minor increase in overall score if it enabled video. But this yes/no logic really does not reflect this specific functionality well enough anymore. If a vendor offers video in his software we want to know the following:

  • Can you scale the videos? It is really annoying if you have huge heads staring at you while you try to read text on a presentation that is displayed in a corner of the screen. Users should be able to move cameras and re-size them to their liking.
  • How does a tool handle the enormous amount of data being streamed? The software must be backed up by a powerful server infrastructure that can handle all data upstreams and downstreams. Regardless of the number of participants or the single participants’ internet connection the tool must deliver video without compromising the overall quality of the online meeting.
  • Are voice and video connected? If two or three people are in a conference it is fairly easy to identify the speaker. But if you have six participants in a conference and are discussing a document that is being displayed you do not want to be stuck having to check whose lips are moving. So the current speaker should be highlighted by the tool.
  • Are voice and video not only connected but in sync? You don’t want to be talking and see that on the screen your lips are moving a second later than when you are actually forming the words.

We will consider these options – and potentially more we might consider useful – in our future tests and make sure that video has a greater influence on overall score than it currently has. Video can really enhance an online meeting if it is integrated into the software wisely. Video functionality must seamlessly fit into the tool and really offer the users an additional advantage. It is all about user friendliness and if video doesn’t enhance the usability of a web conferencing solution it shouldn’t be integrated in the first place.

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